The Conversational Geography of Word-of-Mouth Communication and Marketing Practices
Carl, W. J., & Noland, C. M. · Communication Quarterly, 56(2), 184–207 · 2008
Press, publications, and recognition.
Where my work has shown up over the years — major business and consumer-affairs press, peer-reviewed publications, and recognition for the methodologies I built.
Press
Quoted in: The Economist · Time · BusinessWeek · Forbes · Advertising Age
Peer-reviewed publications
The role of disclosure in organized word-of-mouth marketing programs
Carl, W. J. · Journal of Marketing Communications, 14(3), 225–241 · 2008
What's All the Buzz About? Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices
Carl, W. J. · Management Communication Quarterly · 2006
Underpins the G2X word-of-mouth measurement framework I later commercialized via Northeastern's technology-transfer office.
Working papers
Recognition
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Top 12 Marketing Data Insights of 2017
Recognition for the Full-Funnel Impact of Digital Advertising methodology developed with Google.
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Think with Google
Featured methodology.
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Google DIF/DVIP menu
Preferred Vendor designation for path-to-purchase and digital advertising effectiveness research, available to Google's largest global advertisers.