Notes on applied AI and consumer measurement.
Notes on applied AI, consumer measurement, and what eighteen years of consumer insights work suggests about where the industry is headed. Posts here are my own. For published case studies under the Purchased brand, see Published Elsewhere below.
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Published elsewhere
The following case studies were authored under the Purchased brand and remain canonical on purchased.com.
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The AI Visibility Gap
Why established brands must stay visible above the fold in AI-generated results — and what happens when they don't.
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The AI Accuracy Imperative for Brands
AI can sometimes generate misleading or inaccurate responses when queried about brands and products.
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Why Your Digital Campaign Analysis Is Probably Wrong
Learn how your company can measure the true impact of its digital ad spend by embracing an omnichannel approach.
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Rethinking the Digital Pathway: Should CPG Brands Drive Traffic to Their Own Website or Retail Partners?
Driving traffic to brand.com generates 44% more revenue per 100,000 shoppers than sending traffic to retailer.com.
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Lights, Camera, Impact: Measuring Brand Sponsorship in Streaming Content
How Purchased used a longitudinal test-and-control methodology to quantify brand and sales lift from a streaming platform holiday special sponsorship.